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Product Marketing
Project Type
Product Marketing
Date
2013
Challenge:
A financial services company offering mortgage products needed to launch a new product line in a highly competitive market. The challenge was to differentiate the product and convey its value to both brokers and customers.
Solution:
I spearheaded the product marketing strategy, developing messaging that clearly communicated the unique benefits of the new mortgage products. I collaborated with cross-functional teams to create promotional materials, including product brochures, digital content, and training for brokers. The messaging was designed to resonate with both intermediaries and end customers.
Result:
The product launch exceeded initial sales targets by 20%, with strong uptake from both brokers and customers. The clear and compelling product messaging resulted in increased customer trust and product visibility, positioning the company as a market leader in the mortgage space.