Content, Events, and Sponsorship

Challenge:
A leading energy provider wanted to enhance its presence in the market by creating a stronger connection with its customers through content-driven events and strategic sponsorship opportunities. They struggled to establish thought leadership and increase audience engagement at their events.

Solution:
I developed a series of content-led events that showcased the company’s commitment to sustainability and innovation in the energy sector. This included securing high-profile sponsors and partners for key industry events. I also produced content tailored to the audience’s needs, such as white papers and webinars, which complemented the events.

Result:
The initiative resulted in a 40% increase in event attendance, with participants showing a higher level of engagement. The strategic sponsorship also increased the company’s visibility, leading to new business opportunities and partnerships. The content produced as part of these efforts was downloaded 30% more frequently than previous campaigns.