Brand and Event Management

Challenge:
A growing digital commerce company needed to raise its profile within the eCommerce sector through a series of high-profile industry events. The company struggled to create a cohesive brand identity and needed to enhance event participation.

Solution:
I developed a refreshed brand strategy that highlighted the company’s innovation and thought leadership in digital commerce. I managed end-to-end event planning, including speaker acquisition, content creation, and marketing efforts to ensure a cohesive brand experience at each event. I also implemented a targeted audience acquisition strategy to drive attendance.

Result:
The events saw a 25% increase in registrations and a 15% higher engagement rate from attendees, solidifying the company’s reputation as a thought leader in the eCommerce space. The enhanced brand identity resonated with key stakeholders, leading to long-term partnerships and sponsorship.