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Industry-Focused Campaigns with Market Research
Project Type
Industry Marketing and Market Research
Date
2023
Challenge:
A global cloud service provider wanted to increase its market penetration in the EMEA region by creating tailored campaigns for various industries, each with unique needs and competitive landscapes. They lacked market-specific messaging that resonated with target audiences across different sectors.
Solution:
I conducted extensive market research across key industries such as financial services, healthcare, and retail to understand regional pain points and opportunities. Using these insights, I collaborated with internal teams to develop industry-specific messaging that aligned with the needs of each sector. These campaigns were then launched across multiple digital channels, targeting C-level decision-makers.
Result:
The campaigns led to a significant increase in engagement from key industries, with tailored messaging driving 20% more qualified leads than previous broad-targeted campaigns. The EMEA market saw enhanced brand recognition and stronger relationships with industry leaders.